To guarantee fairness, you can allow visitors to vote for their favorite. The magazine is a multimedia content that you can create and have a large audience that would become regular. There are a lifestyle, tech, construction, home development and many other topics you can exploit. The quiz is fun content to create , and it can attract a massive audience. There are a lot of plugins that you can use to create fun and interesting quizzes.
If you are a music fan and want to share music videos you like with other people, then you can embed all kinds of music videos on your blog. Music can attract a lot of audiences and take your blog to the new level. Public service announcements can be textual or video content that can have an impact on the general public.
You can use PSA to address any burning issue or educate the public on various topics. PSA content creators prefer video content as they can convey their emotions to the public easier. The map is a multimedia content that you can post on your blog and share with your visitors. You can point out interesting places or historical events that happened in a precise place or area.
This type of content is an excellent way to get a lot of visitors on your page. People can discuss a broad number of topics and get some answers. If you are a fan of some pop star or a movie star, then this is a nice way to share your devotion with others.
You can post photos, stories, videos and other related stuff to your fans. This type of content usually attracts a younger audience. Let everybody know what media thinks about you and your business. People love free stuff. If you want to attract more audience to your blog, then this is an outstanding way to reach this goal. This content relates to specific features of a single product. Here are some interesting examples of nicely designed product pages. This type of multimedia content allows you to address your audience on a regular basis.
You can talk about any given topic and draw inspiration from your audience. Askgaryvee Show is a nice example for you. This type of content is a good way to fill in some blank spots on your blog.
You can try and find all sorts of plugins that your visitors could use. This content allows you to explain your audience how to do something. For example, you can create templates for various forms and sheets. You can also allow your visitors to download templates for a fee and make some money on the way. You can offer various free tools for all kinds of purposes to your audience. You can also create different sections of your blog, each containing devices respective to that section.
You can decide if you are only going to share the story of those tools or post links for download. This content allows you to promote and expand your business, with content integrated into Chrome or some other browser. If you have a product or service to offer to your visitors, then QR codes can be useful content.
People can scan QR code and order a product or sign up for a service. Just gather as much free stuff for your visitors to download. You can choose to share external links to those resources if you like. Also, you can create different sections so people could easily find what they need.
Take a look at our section of Useful Blogging Resources created to help web newbies establish their online identity. You can create live chat on your blog and attract users this way. Visitors could talk and have fun, share information and experiences. You can watch the chat and see if there are any troublemakers.
You can use this to gather all those people on your blog. Share mobile apps or develop your own and post them on your blog for everyone to download.
Countdowns are interesting and amusing content. You can place this content on your blog to show a countdown to New Year or a beginning of an important event. There are blogs dedicated only to countdowns until specific events happen.
If you want your blog to be seen by as many people as possible, then you need to place social buttons on your blog. People can share your posts with a click of a button. Calculators are useful content that can help your visitors figure many things. You can help them count how much money they will spend on a particular project or trip.
This type of content allows your visitors to convert currency or different units meters, pounds, inch, ounce, etc. Open up your blog for visitors and allow them to post any content with your approval.
This kind of content is an excellent way to form a massive audience. You can administer everything that visitors post and delete unwanted content. Sometimes you can create content working together with other bloggers. This way bloggers promote each other and help each other out. A type of marketing content that allows you to share your news and projects with your customers. Create a list of recipients and let them know every time you have something exceptional in store.
An awesome way to expand your email list. Landing pages usually offer something to the visitor in exchange for their email address. This one is pretty much self-explanatory. Promo-sites are pages that promote a unique product or a service. It can be your product, or someone can pay you to promote their product or service. Some business owners like to share their earnings reports. Bloggers love to compete.
Events that offer awards for the best digital content are another interesting way to promote your page and get a new audience. Here is an example of such content. If you are skilled at developing simple browser games that would attract people to your blog, this is something you could do.
There are also online games that you could just host on your blog and reach an audience as well. If you are a fan of printed media, you can scan some printed magazines and post them for your audience. Show thanks to your customers and supporters.
Send them fun and useful gifts with your business logo. If you have a blog, you can place ads on some posts to advertise the related brand. It is a legitimate and easy way to make some extra money for yourself. Content is not limited to the written material but easily overlooked. It is often best to utilize numerous forms of content and give your audience more than one way to obtain the knowledge.
Great content knows what the audience wants and delivers it. There are many ways to repurpose your content in fresh, fun ways. A video can easily be transcribed and posted as a […]. But what is this, and how can you put it into […]. Your email address will not be published. Facebook Twitter LinkedIn Email. FirstSiteGuide is supported by our readers. When you purchase via links on our site we may earn a commission. Read More. Also, there are new types of content coming out almost every day.
First, you need to know that we divided digital content into three broad groups: Textual content Multimedia content Other contents Textual content is that type of content that requires no audio or video material.
Textual content 1. Blog posts Blog posts are the type of textual content that allows you to create continuous and consistent content. Articles Another type of textual content that allows you to publish your company news, announcements or any other kind of content. Read more:. Difference between articles and blog posts. How to Write a Case Study. Twitter is also a great bet, but the limited character count means you can only include a link and small quote, which still can drive traffic to your website.
Pro Tip: Embrace the content calendar. Your content calendar is a framework for the ongoing story you want to tell about your business and what content to share. When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best.
Use our content marketing editorial calendar to visualize when and how you connect with your audience. The calendar displays your scheduled and completed marketing emails, social posts, postcards, and digital ads. You can filter your calendar to display your marketing for a specific audience or all audiences.
Advantages: An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise. Far fewer businesses take the time to produce an eBook compared to blogs, too, so you avoid that heavy competition. Disadvantages: Not everyone wants to read a whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience.
How to produce: An eBook is basically several blog posts compiled together as chapters from the same category. Best platforms: Users come to LinkedIn to connect with colleagues and learn relevant information about their job or other interests, which makes it an ideal network to share an eBook.
Facebook and Twitter are secondary options. Industry leaders are also excellent resources for content. Readers may even find the other source more informative than your page.
Content curation is a good digital marketing strategy to use on social networks, but it also can be time consuming. It is important to check your social analytics to be sure that curated content is engaging and effective, and not to stop your own content creation process.
How to create: Research different blogs using keywords similar to those on your website. Keywords are words or phrases commonly searched on the internet. Make sure to read every post and click around on the website, too. Twitter is a secondary option. Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message.
Advantages: Visual content is much more digestible and engaging than long-form blogs and articles. Smartphone cameras are sophisticated enough to take stunning pictures, and apps help you quickly edit them, add filters to them, and more. Disadvantages: Image-focused platforms like Instagram have a lot of competition. How to produce: Pictures and images are some of the easiest content to create.
It's as simple as grabbing your smartphone or camera and snapping a picture. Best platforms: Images work well on every platform, but Instagram and Pinterest are by far the best networks for pictures.
Facebook, Twitter, LinkedIn, and Snapchat are alternative options. Attaching an image to a blog post can also help improve engagement and clicks. Get stellar art for your social media campaigns. Avoid images with too much copy on them. Did you know Facebook takes this into account when approving posts for ads?
Use more photos with faces in them. People-heavy images get more engagement on Instagram posts, and they can humanize your brand. Say cheese! Plus, as livestreaming has hit the mainstream, consumer expectations for social video has shifted.
Videos that feel rougher around the edges can feel more native to social platforms. Give it a shot and include them in your content strategies! How-to guides, video tours, and product updates and demonstrations all make for great video content that can both drive traffic to your website and increase sales. External Product Reviews This is similar, whether written on a particular product or company. Amazon and eBay are great examples of how your opinion on a product can change the minds of buyers.
User Generated Content Any form of content; written, videoed, blog posts or discussions created by your consumers - Glossier do this particularly well. How to Guides These can range from topic to topic and can be simple or complicated. They enable a reader to completely understand how to use or build a product or system that they may not have recognised correctly to start with.
Lists A hugely popular option due to the Buzzfeed effect. This particular example has more often than not been used for comedy purposes but of course, a list is an impactful way of covering any subject. Live Video This comes in the form of streaming live feeds of videos, particularly sporting events or interviews. Social media has really captured this in live videos and stories.
Conversation was streamed freely and easily and has been developed for the ever popular Facebook, for example. Chatbots are more and more common on websites for customer service support. Photo Galleries They say a photo speaks a thousand words, and it can often be a lot easier to explain things using an image than a bulk of text. If shared, they could return the favour. Case Studies Particularly common within a business to illustrate the principle of their brand or service.
Also useful for pushing customers down your funnel as a B2B brand. Client Testimonials This is also very common within a business. Testimonials enable trust to be put in the company. Twitter is a great platform to open the floor up to users who may not ever get the chance to ask questions in a newspaper or magazine, for example. This could be insightful to those who missed the live event or still want more detail.
Guest posts Allowing other bloggers to guest feature on your site. Newsletters Typically an email issued to subscribers or at least nowadays! They want advice on where to go next, particularly in their jobs, personal lives, dress sense. This works particularly well for music and lifestyle blogs.
Results of research and data Self-explanatory, summarising the information you have collated, a good exmaple of this on our site would be our State of Content Marketing , SEO and Voice Search surveys!
Build An App As a way of announcing new content on your site or a new blog post creation. Embedded Tweets A snippet cut from Twitter that can be thought-provoking or funny, depending on the audience. GIFS Clips cut from videos, television and movies which users often embed within text to illustrate a point. Ebooks This can be a well-designed , shortened version of a book, or used to simply explain. Content Visualisations Not as full blown as infographics, but just as hard hitting with information — check some out here.
Digital Events Events, such as Digital Olympus, or a day of webinars for brands can be used to help customers or educate those who would like to learn more. Online Events Roundup For those who may not have attended your events, documenting it in some detail to give a good overview can be very useful.
Images A pretty obvious piece of content if ever there was one! Podcasts Usually available in a series that you can subscribe to, they are audio files available to listen to. Create A Chrome Extension Depending on your target audience, creating an extension for a particular niche might prove useful to your brand. Slideshares Available online, here , you are able to upload slideshows and decks for yourself or to share amongst customers and clients. Online Games Everyone has had the opportunity to experience this.
Online games are available at a simple Google search and even on Facebook… Anyone for a game of Farmville? Competitions Extremely popular amongst bloggers, many use Rafflecopter to ensure that picking a winner is fair.
Using such a system can often mean shares, increasing the visibility of your site. This will usually be emailed automatically to those subscribed, much like a newsletter. Having clear targets as a business ensures the customer that you have goals. Company Performance Everyone enjoys seeing positivity, and stating this for all to see, be it the website or news, allows a company to show why it would be great for you to work with them. Timelines Gather a large amount of information in a concise fashion.
Dipity is a great source for creating this sort of content. Interactive Demos of own products A quick demo featuring a product of yours can do the world of good for your site.
MajesticSEO allows you to access the very basic details, but despite this, they are the details most look for. This means individuals return to the site over and over to make use of the tool.
Paid Tools Often, a site or company is in need a tool that may change the way they work completely. Tools such as SEMRush offer a free trial and then paid service that can be endlessly helpful. Webinars Offering readers the chance to partake or watch a webinar of something useful that they may relate to means that depending on the niche, it will be seen by many.
If you are skilled in your field, many will jump at the chance at taking part or being able to hear what you have to say. Newsjacking Using an event to attract positive exposure to your brand.
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